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  Lesson 3: Structured Data & Schema Concept: Structured data helps Google understand content type and enhance SERP appearance with rich results (stars, FAQs, prices). Example: FAQ schema, Product schema, Article schema. Exercise: Use Google’s Rich Results Test → add FAQ markup to one article. /Google ::Sc !!Positive ^Short ::opptym ::Opptym AI SEO

  Link Building Concept: Links from reputable websites signal trust and authority to Google. Tactics: Guest posting on niche blogs. Digital PR & outreach. Broken link replacement. Content assets (infographics, guides). Exercise: Find 5 high-authority websites in your niche → identify link opportunities (guest posts, resources). /Google !!Neutral ^Short ::Opptym AI SEO ::Opptym

 Lesson 1: Technical SEO Concept: Technical SEO ensures search engines can crawl, interpret, and index your site efficiently. Focus Areas: • Robots.txt and XML Sitemap • Canonical tags (avoid duplicate content) • HTTPS security • Site speed (Core Web Vitals) Exercise: Run a Screaming Frog crawl → export errors → fix broken links, duplicates, and redirects. /Technical ::Frog ::Opptym AI SEO !!Neutral ^Medium

  Lesson 4: Measuring SEO Performance Concept: SEO success = improvement in visibility, traffic, engagement, and conversions. Metrics to Track: Impressions (visibility) Clicks & CTR (engagement) Average Position (ranking) Organic Traffic (visits) Conversions (goals completed) Tools: Google Search Console, Google Analytics, Ahrefs. Exercise: Create a Google Sheet dashboard to log traffic and keyword changes over a month. /Google Search Console /Google Analytics /Google Sheet ::Competitive Programming ::Data Science !!Neutral ^Medium ::opptym ::opptym AI SEO

  Lesson 3: On-Page Optimization Concept: Optimizing each page for keywords and readability improves ranking and user engagement. Checklist: Title Tag: Include primary keyword at start. Meta Description: Summarize content in < 160 characters. Headings (H1, H2): Organize information logically. Content: Natural keyword use, clear answers, visuals. Internal Links: Connect related pages. Example: Blog: “How to Start a Fitness Routine” Title: “How to Start a Fitness Routine (Beginner’s 7-Step Guide)” H2: “1. Set Realistic Goals” → “2. Track Your Progress” Exercise: Pick one of your web pages → rewrite the title, meta, and headings using SEO best practices. https://opptym.com/ ::Routine ::Competitive Programming !!Positive ^Medium ::Opptym ::How to Start a Fitness Routine

  📘 Lesson 2: Keyword Research Concept: Keyword research is discovering what people are searching for and aligning your content with those terms. Types of Keywords: Short-tail: “Shoes” — high volume, high competition. Long-tail: “Affordable running shoes for women” — low volume, low competition, high intent. Tools: Google Keyword Planner Ahrefs / SEMrush Ubersuggest Exercise: Find 5 keywords your target audience might use. Note their search volume and intent (informational, navigational, transactional). https://opptym.com/ ::Keyword Research ::Google ::Opptym ::Opptym !!Neutral ^Medium

  📘 Lesson 1: How Search Engines Work Concept: Search engines like Google use automated bots (called crawlers) to discover pages across the web. These pages are indexed (stored) in a massive database. When a user searches, Google retrieves the most relevant pages and ranks them based on relevance , authority , and user experience . Key Processes: Crawling: Bots follow links to discover content. Indexing: The discovered content is stored in Google’s database. Ranking: Algorithms evaluate and order results by relevance. Example: If you publish a blog post about “Opptym AI SEO,” Google’s crawler finds it through internal links or a sitemap, indexes it, and may rank it for searches like “Opptym AI SEO” if optimized well. Exercise: Go to Google Search Console → URL Inspection → enter one of your page URLs → check whether it’s indexed and fix issues if not. https://opptym.com/ ::Keyword Research ::Google ::Opptym ::Opptym !!Neutral ^Medium